We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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Which social media platform is best for your business?

Social media has changed the communications landscape forever. It offers businesses a means to engage with their stakeholders and the wider public directly and promote themselves – unmediated by any third-party publisher. However, many businesses still find it challenging to use social media platforms effectively to communicate and achieve their aims. Vast choice of social […]

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Should your business use LinkedIn?

What is LinkedIn? LinkedIn is a social media platform and app aimed at business and employment. It’s primary purpose is to be a professional networking tool and user profiles act as an enhanced online CV. It also offers a range of job advertisement tools, online learning tools and LinkedIn Groups. This blend of professional- and […]

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Should your business have a YouTube channel?

What is YouTube? YouTube is the biggest video hosting and streaming platform and the second most popular site in the world according to Alexa Internet. It allows users to upload, view, share and interact with video content. YouTube is owned by Google and its content is integrated into Google searches. While some assume that Youtube […]

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Five steps to help you become a thought leader

Clients often tell us they want to be seen as thought leaders. It’s one of those phrases which business people, and some public relations consultants, latch onto as a means of separating themselves from their competitors. But it’s not that easy. Here’s the 360 integrated PR guide to becoming a thought leader in your sector. […]

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Employer branding is crucial if manufacturing is to recruit the best talent

Tomorrow’s Engineers Week starts today and survey after survey spells out that manufacturing industry is struggling to recruit the best talent. The lure of tech, aerospace and automotive industries is strong; nearly 2/3 of graduate career seekers would prefer to work in those industries, according to the 2018 World’s Most Attractive Employer Survey from employer […]

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360 turns up the volume for Emmaus Hampshire

Emmaus Hampshire has appointed Winchester’s 360 integrated PR to highlight its unique response to the growing issue of homelessness in Hampshire. Emmaus Hampshire helps homeless return to independent living. The charity’s purpose-built community at Bar End, Winchester, provides homes to 33 formerly homeless people. All residents are known as ‘companions’ and give back to their […]

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Ben Stokes rear view on cricket pitch

PR lessons to help Ben Stokes repair his reputation

We have seen England and Durham cricketer, Ben Stokes cleared of affray today. In the view of the law, he is innocent. However, as was immediately be pointed out by Guardian journalist, Martha Kelner, he has a long battle ahead to restore his reputation. So, in PR terms, what should Team Stokes be saying to […]

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Should your business use Pinterest?

What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]

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