We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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New report emphasises role for purpose-driven businesses

A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]

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students in seminar room

Solent University gets it right as PR students ‘meet the professionals’

Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]

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person at desik in office

Lucy reflects on PR career start at 360

I feel inspired and motivated to pursue a PR career after my three-month internship at 360 integrated PR. In this short time, I have learnt so much and been treated like a valued member of the team. Graduating this summer with an English Literature degree, I had no prior knowledge of PR but was keen […]

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5 ways to avoid a celebrity PR blunder

Celebrity PR disasters come in many forms. The most recent is rather unusual as it involves a PR company appointing a current and very high profile politician to advise clients. The news that Ruth Davidson MSP, former leader of the Scottish Conservatives, had joined PR firm Tulchan brought rebukes from all sides. The PR industry’s […]

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female outside garden office

A taste of PR work experience leaves Ellie excited and optimistic

This summer, we have had the pleasure of hosting Ellie Ball, a work experience student taking a break from her studies at Cardiff University. Here is what Ellie thinks about working at 360 integrated PR. My fantastic two weeks work experience with 360 Integrated PR has come and gone in the blink of an eye. […]

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Eiffel Tower reflected in sunglasses

Six ways to get the best from your multinational communications network

Multinational communications – cross border not cross purposes Multinational communications represents one of the biggest issues faced by large companies. Corporate messaging can become diluted the further it moves from head office Different countries may not understand the nuance of the strategy A stream of different PR agencies or even in-house professionals can be difficult […]

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The words 'fake news' crossed out

Why we don’t talk about Fake News anymore

Fake News. It was the phrase on everyone’s lips. But no more. Journalists and communications professionals alike are junking the term. Why? Because it’s too simplistic. Fake news is whatever you think is fake, and we all have our natural biases. And who determines what’s fake when the facts themselves are in question? The alternative […]

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metal box with word painted in white

Cause-related marketing – dos and don’ts for SMEs

As brands try to ‘make a difference in the world’ and differentiate themselves from their competition, many turn to cause-related marketing for an answer. While cause-related marketing has many similarities with delivering purpose beyond profit, there are also significant differences. The former is entrenched in values, about consistency in the long term; purpose represents the […]

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How to build your reputation as a purpose-led business

If you read business media and blogs, you could be forgiven for thinking that the corporate world has just woken up to the fact that there is a world beyond growth figures. As far as corporate reputation is concerned, being a purpose-led business suddenly seems as important as making a profit. But there is nothing […]

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