We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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Three reasons why business should engage with charities

A while ago, I was asked to appear in a Mountbatten Hampshire video to answer the question “Why should business engage with charities?”. You can see the video here: This blog expands on my response and adds several things to bear in mind should your business engage with charities. The reasons can be summed up […]

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Why 360 integrated PR?

It’s a good question. Why call an independent public relations practice, 360 integrated PR? First 360. That harnesses the power of the circle. Circles facilitate discussion and consensus; a status-free environment in which every contribution is valued. Through the centuries and across many cultures, a circle has been the shape of gatherings based on shared […]

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How clear communications will help business return from lockdown

It’s tentative, but the UK has set a course to return from lockdown. Everyone seems to agree how vital it will be for businesses to communicate clearly – to employees and customers – as people edge back to work following the Coronavirus lockdown. The derision, confusion and fear which has accompanied the UK government’s change […]

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Covid-19 public relations advice points the way to a better future

One of the first pieces of public relations advice I ever received was ‘never let a crisis go to waste’. Yet, much of what I read about public relations and communication during the Covid-19 crisis strikes me as stating the bleedin’ obvious. I have struggled with blogs, LinkedIn posts and videos which exhort companies to […]

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PR training checklist

PR training for home workers and microbusinesses

360 integrated PR has launched a new programme of PR training courses designed for microbusinesses and having or choosing to work from home. The programme is for PR novices and can be delivered remotely via video conferencing on Microsoft Teams,Zoom or other platforms. It offers an introduction to a variety of PR and communications topics […]

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Sustainable packaging is not ‘business as usual’

Does the packaging industry fully understand its role in fighting the climate crisis with sustainable packaging? Not if my recent trip to the country’s biggest specialist trade exhibition, Packaging Innovations, is anything to go by. Far too many exhibitors still seemed to think that slapping the words ‘sustainable’ and ‘recyclable’ on their stand graphics meant […]

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New report emphasises role for purpose-driven businesses

A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]

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Solent University gets it right as PR students ‘meet the professionals’

Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]

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