Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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A taste of PR work experience leaves Ellie excited and optimistic

This summer, we have had the pleasure of hosting Ellie Ball, a work experience student taking a break from her studies at Cardiff University. Here is what Ellie thinks about working at 360 integrated PR. My fantastic two weeks work experience with 360 Integrated PR has come and gone in the blink of an eye. […]

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Six ways to get the best from your multinational communications network

Multinational communications – cross border not cross purposes Multinational communications represents one of the biggest issues faced by large companies. Corporate messaging can become diluted the further it moves from head office Different countries may not understand the nuance of the strategy A stream of different PR agencies or even in-house professionals can be difficult […]

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Why we don’t talk about Fake News anymore

Fake News. It was the phrase on everyone’s lips. But no more. Journalists and communications professionals alike are junking the term. Why? Because it’s too simplistic. Fake news is whatever you think is fake, and we all have our natural biases. And who determines what’s fake when the facts themselves are in question? The alternative […]

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Cause-related marketing – dos and don’ts for SMEs

As brands try to ‘make a difference in the world’ and differentiate themselves from their competition, many turn to cause-related marketing for an answer. While cause-related marketing has many similarities with delivering purpose beyond profit, there are also significant differences. The former is entrenched in values, about consistency in the long term; purpose represents the […]

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How to build your reputation as a purpose-led business

If you read business media and blogs, you could be forgiven for thinking that the corporate world has just woken up to the fact that there is a world beyond growth figures. As far as corporate reputation is concerned, being a purpose-led business suddenly seems as important as making a profit. But there is nothing […]

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Which social media platform is best for your business?

Social media has changed the communications landscape forever. It offers businesses a means to engage with their stakeholders and the wider public directly and promote themselves – unmediated by any third-party publisher. However, many businesses still find it challenging to use social media platforms effectively to communicate and achieve their aims. Vast choice of social […]

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Should your business use LinkedIn?

What is LinkedIn? LinkedIn is a social media platform and app aimed at business and employment. It’s primary purpose is to be a professional networking tool and user profiles act as an enhanced online CV. It also offers a range of job advertisement tools, online learning tools and LinkedIn Groups. This blend of professional- and […]

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Should your business have a YouTube channel?

What is YouTube? YouTube is the biggest video hosting and streaming platform and the second most popular site in the world according to Alexa Internet. It allows users to upload, view, share and interact with video content. YouTube is owned by Google and its content is integrated into Google searches. While some assume that Youtube […]

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