Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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How clear communications will help business return from lockdown

It’s tentative, but the UK has set a course to return from lockdown. Everyone seems to agree how vital it will be for businesses to communicate clearly – to employees and customers – as people edge back to work following the Coronavirus lockdown. The derision, confusion and fear which has accompanied the UK government’s change […]

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Scrabble tiles spelling the word purpose

Covid-19 public relations advice points the way to a better future

One of the first pieces of public relations advice I ever received was ‘never let a crisis go to waste’. Yet, much of what I read about public relations and communication during the Covid-19 crisis strikes me as stating the bleedin’ obvious. I have struggled with blogs, LinkedIn posts and videos which exhort companies to […]

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PR training checklist

PR training for home workers and microbusinesses

360 integrated PR has launched a new programme of PR training courses designed for microbusinesses and having or choosing to work from home. The programme is for PR novices and can be delivered remotely via video conferencing on Microsoft Teams,Zoom or other platforms. It offers an introduction to a variety of PR and communications topics […]

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Sustainable packaging is not ‘business as usual’

Does the packaging industry fully understand its role in fighting the climate crisis with sustainable packaging? Not if my recent trip to the country’s biggest specialist trade exhibition, Packaging Innovations, is anything to go by. Far too many exhibitors still seemed to think that slapping the words ‘sustainable’ and ‘recyclable’ on their stand graphics meant […]

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New report emphasises role for purpose-driven businesses

A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]

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Solent University gets it right as PR students ‘meet the professionals’

Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]

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5 ways to avoid a celebrity PR blunder

Celebrity PR disasters come in many forms. The most recent is rather unusual as it involves a PR company appointing a current and very high profile politician to advise clients. The news that Ruth Davidson MSP, former leader of the Scottish Conservatives, had joined PR firm Tulchan brought rebukes from all sides. The PR industry’s […]

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Lucy reflects on PR career start at 360

I feel inspired and motivated to pursue a PR career after my three-month internship at 360 integrated PR. In this short time, I have learnt so much and been treated like a valued member of the team. Graduating this summer with an English Literature degree, I had no prior knowledge of PR but was keen […]

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A taste of PR work experience leaves Ellie excited and optimistic

This summer, we have had the pleasure of hosting Ellie Ball, a work experience student taking a break from her studies at Cardiff University. Here is what Ellie thinks about working at 360 integrated PR. My fantastic two weeks work experience with 360 Integrated PR has come and gone in the blink of an eye. […]

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