I was asked recently how a purpose-driven business leader can ensure employees support his or her vision. Whether you are a corporate CEO or the owner-manager of an SME, you might feel you have done all you can to make your company purpose-driven. But it’s just not happening. You’re frustrated that your employees ‘don’t get […]
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Buy Nothing New Day at Emmaus Hampshire boosts local economy through upcycled shopping Homelessness charity, Emmaus Hampshire is calling on local people to ditch Black Friday and join others across the country to support the sustainable and affordable Buy Nothing New Day, held this year on 27 November. In contrast to Black Friday, which sees […]
We all know Christmas 2020 will be different from the usual. Very few office parties for a start. For those in hospital over Christmas, it’s especially grim. That’s why 360 integrated PR is delighted to be able to support this campaign to brighten the Royal Hampshire County Hospital, organised by Winchester Magazine. Blitz your baubles […]
Many businesses are looking for a charity partnership. In my last blog, I touched upon the benefits – culture, credibility and communications. I also added a few words of warning, which I’ve been asked to expand upon here. It’s not a ‘tick box’ exercise If I had a pound for every time I’ve heard the […]
A while ago, I was asked to appear in a Mountbatten Hampshire video to answer the question “Why should business engage with charities?”. You can see the video here: This blog expands on my response and adds several things to bear in mind should your business engage with charities. The reasons can be summed up […]
It’s tentative, but the UK has set a course to return from lockdown. Everyone seems to agree how vital it will be for businesses to communicate clearly – to employees and customers – as people edge back to work following the Coronavirus lockdown. The derision, confusion and fear which has accompanied the UK government’s change […]
One of the first pieces of public relations advice I ever received was ‘never let a crisis go to waste’. Yet, much of what I read about public relations and communication during the Covid-19 crisis strikes me as stating the bleedin’ obvious. I have struggled with blogs, LinkedIn posts and videos which exhort companies to […]
360 integrated PR has launched a new programme of PR training courses designed for microbusinesses and having or choosing to work from home. The programme is for PR novices and can be delivered remotely via video conferencing on Microsoft Teams,Zoom or other platforms. It offers an introduction to a variety of PR and communications topics […]
Does the packaging industry fully understand its role in fighting the climate crisis with sustainable packaging? Not if my recent trip to the country’s biggest specialist trade exhibition, Packaging Innovations, is anything to go by. Far too many exhibitors still seemed to think that slapping the words ‘sustainable’ and ‘recyclable’ on their stand graphics meant […]
A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]
Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]
Celebrity PR disasters come in many forms. The most recent is rather unusual as it involves a PR company appointing a current and very high profile politician to advise clients. The news that Ruth Davidson MSP, former leader of the Scottish Conservatives, had joined PR firm Tulchan brought rebukes from all sides. The PR industry’s […]
It’s a good question. Why call an independent public relations practice, 360 integrated PR? First 360. That harnesses the power of the circle. Circles facilitate discussion and consensus; a status-free environment in which every contribution is valued. Through the centuries and across many cultures, a circle has been the shape of gatherings based on shared […]
A Snapchat code plus digitally printed decoration create an immersive brand experience Mex, Switzerland, July 1, 2020 – Bacardí rum, the number one rum in Europe, has chosen O-I : EXPRESSIONS, O-I’s bottle customisation service enabled by digital printing, to create a stunning limited edition bottle. Simone Kockelmann, Customer Marketing Manager BACARDí Europe says, “Consumers […]