Fake News. It was the phrase on everyone’s lips. But no more. Journalists and communications professionals alike are junking the term. Why? Because it’s too simplistic. Fake news is whatever you think is fake, and we all have our natural biases. And who determines what’s fake when the facts themselves are in question? The alternative […]
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As brands try to ‘make a difference in the world’ and differentiate themselves from their competition, many turn to cause-related marketing for an answer. While cause-related marketing has many similarities with delivering purpose beyond profit, there are also significant differences. The former is entrenched in values, about consistency in the long term; purpose represents the […]
If you read business media and blogs, you could be forgiven for thinking that the corporate world has just woken up to the fact that there is a world beyond growth figures. As far as corporate reputation is concerned, being a purpose-led business suddenly seems as important as making a profit. But there is nothing […]
Social media has changed the communications landscape forever. It offers businesses a means to engage with their stakeholders and the wider public directly and promote themselves – unmediated by any third-party publisher. However, many businesses still find it challenging to use social media platforms effectively to communicate and achieve their aims. Vast choice of social […]
What is LinkedIn? LinkedIn is a social media platform and app aimed at business and employment. It’s primary purpose is to be a professional networking tool and user profiles act as an enhanced online CV. It also offers a range of job advertisement tools, online learning tools and LinkedIn Groups. This blend of professional- and […]
What is YouTube? YouTube is the biggest video hosting and streaming platform and the second most popular site in the world according to Alexa Internet. It allows users to upload, view, share and interact with video content. YouTube is owned by Google and its content is integrated into Google searches. While some assume that Youtube […]
Good public relations means living values as well as communicating them. That’s why we decided to test our sustainability credentials by taking part in the NUS Green Impact scheme for the first time this year. The scheme, run by the NUS for Winchester City Council, encourages businesses throughout the district to make meaningful changes in […]
Clients often tell us they want to be seen as thought leaders. It’s one of those phrases which business people, and some public relations consultants, latch onto as a means of separating themselves from their competitors. But it’s not that easy. Here’s the 360 integrated PR guide to becoming a thought leader in your sector. […]
Tomorrow’s Engineers Week starts today and survey after survey spells out that manufacturing industry is struggling to recruit the best talent. The lure of tech, aerospace and automotive industries is strong; nearly 2/3 of graduate career seekers would prefer to work in those industries, according to the 2018 World’s Most Attractive Employer Survey from employer […]