Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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Plastic recycling failures prove it should be the packaging of last resort

  Here we go again with plastic recycling. I’ve just read another plea on behalf of the plastics industry that their materials are great for the environment if “the right material selection, design, and end-of-life approach is adopted.” Therein lies the rub. Glass, steel and aluminium are simple to recycle and the consumer knows what to do […]

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jar of coins with plant growth out of top

Is growth needed to create a sustainable, inclusive economy?

Growth. Business demands it. Consultants promise it. GDP growth, productivity growth, sales growth. Where would we be without it? That question hit me when I read a recent pronouncement from global business consultancy, McKinsey. On the surface, you could map their ideas on ours. We say PEOPLE    – PLANET – PROFIT. They write about INCLUSION […]

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Santa Claus

Why a PR adviser is on 2/3 of firms’ wish lists this Christmas

A new survey from the Chartered Institute of Public Relations (CIPR) has shown that 7 out of 10 businesses see ‘reputation’ as one of their top 5 risk factors over the next three months. The ‘CIPR Business Leaders Survey’ captured the views of 300 C-suite level managers and directors on their PR functions and their future needs […]

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rotten decking

Demolish to rebrand from the ground up

Is your company thinking of a rebrand? I’ve been ripping up our decking this week. It’s not a glamorous job. But the deck is rotten. It needs replacing. And we can only replace it once the old deck has gone. I’ve had similar thoughts about business strategy. Sometimes, we cannot create the beautiful, new, long-lasting […]

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group of people laughing

Upgrade internal communications as power shifts to employees

The headlines from the latest Edelman Special Report – The Belief-Driven Employee has focused on staff pick jobs based on beliefs. The reality is something deeper and even more enthralling – the pandemic has accelerated a shift in power from employer to employee. And employees are using that power to drive corporate social action. As […]

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home worker on conference call

Seven ways to improve employee communications in a hybrid workplace

Companies committed to employee communications want the best for their teams as well as their customers, the planet and investors. Covid has shown the advantage for businesses, people and the environment of working from home or remotely from the office. Yet the office is not dead. New hybrid work models are emerging. In this blog, […]

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Business needs a win:win mentality to tackle climate change

Winning has been all over the news lately. It’s an Olympic summer after all. And winning is integral to the way we talk about business. We win new business, win awards, beat the competition, smash our targets. But is ‘winning’ always a zero-sum game? I win means you lose. Some of the stories told at […]

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doors show value of PR consultant

Five reasons to hire a professional PR consultant for your growing business

Growing SMEs may think hiring a PR consultant is an unaffordable luxury. But there are many reasons why getting an outside perspective on your communications is not only helpful, but vital to the company’s continued success. An experienced and professional PR consultant (such as a member of the CIPR or PRCA) will do far more […]

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Brewdog bar at night

What can we learn from the staff open letter to Brewdog?

Last week’s open letter from (over) 60 former Brewdog employees was hard to read. It was heartfelt and generated a lot of supportive comment on social media. Brewdog’s co-founder James Watt responded originally by suggesting staff write a counter letter, before realising that addressing what they had to say might be a more profitable approach […]

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picture of river with ESG written over it

Five questions to ask when communicating around ESG standards

Forget CSR, say the experts. The future of business communications is all about ESG. Investor relations professionals, private equity investors and fund managers are judging companies as much on their environmental, social and governance (ESG) standards as they are on financial performance. And what starts in investor relations inevitably draws in SMEs. In part that’s […]

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Brit Awards 2020 banner

360 proves Soundbite offers more than soundbites

We are thrilled to have helped reposition Winchester-based corporate events company Soundbite to develop fresh impetus following the doldrums of lockdown. As a supplier of audio-visual services, Soundbite had an internationally famous client list like Epsom Derby, The Brits and Philips as well as many regional and local companies. However, the corporate events industry was […]

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right wrong sign public relations ethics

Public Relations ethics – just more spin from the spin doctors?

The first line of the 360 integrated PR website states we provide “ethically-focused reputation management and public relations”. Ethical? How do we justify that? I have recently finished reading ‘Public Relations Ethics – The Real-World Guide’ by PR expert and academics Trevor Morris and Simon Goldsworthy. I also had the privilege to chair a CIPR […]

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caption about purpose-driven business on picture of river

Communications and management enhance purpose-driven business

I was asked recently how a purpose-driven business leader can ensure employees support his or her vision. Whether you are a corporate CEO or the owner-manager of an SME, you might feel you have done all you can to make your company purpose-driven. But it’s just not happening. You’re frustrated that your employees ‘don’t get […]

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Christmas stockings on fireplace

Emmaus Hampshire supports ethical alternative to Black Friday

Buy Nothing New Day at Emmaus Hampshire boosts local economy through upcycled shopping    Homelessness charity, Emmaus Hampshire is calling on local people to ditch Black Friday and join others across the country to support the sustainable and affordable Buy Nothing New Day, held this year on 27 November.      In contrast to Black Friday, which sees […]

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nurses holding Christmas decorations

Blitz Your Christmas Baubles and support RHCH in Winchester

We all know Christmas 2020 will be different from the usual. Very few office parties for a start. For those in hospital over Christmas, it’s especially grim. That’s why 360 integrated PR is delighted to be able to support this campaign to brighten the Royal Hampshire County Hospital, organised by Winchester Magazine. Blitz your baubles […]

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line of people and charity partnership mascots

Three factors that make the perfect business charity partnership

Many businesses are looking for a charity partnership. In my last blog, I touched upon the benefits – culture, credibility and communications. I also added a few words of warning, which I’ve been asked to expand upon here. It’s not a ‘tick box’ exercise If I had a pound for every time I’ve heard the […]

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screen of company logos

Three reasons why business should engage with charities

A while ago, I was asked to appear in a Mountbatten Hampshire video to answer the question “Why should business engage with charities?”. You can see the video here: This blog expands on my response and adds several things to bear in mind should your business engage with charities. The reasons can be summed up […]

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trees seen through spectacle lens

How clear communications will help business return from lockdown

It’s tentative, but the UK has set a course to return from lockdown. Everyone seems to agree how vital it will be for businesses to communicate clearly – to employees and customers – as people edge back to work following the Coronavirus lockdown. The derision, confusion and fear which has accompanied the UK government’s change […]

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Scrabble tiles spelling the word purpose

Covid-19 public relations advice points the way to a better future

One of the first pieces of public relations advice I ever received was ‘never let a crisis go to waste’. Yet, much of what I read about public relations and communication during the Covid-19 crisis strikes me as stating the bleedin’ obvious. I have struggled with blogs, LinkedIn posts and videos which exhort companies to […]

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PR training checklist

PR training for home workers and microbusinesses

360 integrated PR has launched a new programme of PR training courses designed for microbusinesses and having or choosing to work from home. The programme is for PR novices and can be delivered remotely via video conferencing on Microsoft Teams,Zoom or other platforms. It offers an introduction to a variety of PR and communications topics […]

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two people lecturing to audience

Sustainable packaging is not ‘business as usual’

Does the packaging industry fully understand its role in fighting the climate crisis with sustainable packaging? Not if my recent trip to the country’s biggest specialist trade exhibition, Packaging Innovations, is anything to go by. Far too many exhibitors still seemed to think that slapping the words ‘sustainable’ and ‘recyclable’ on their stand graphics meant […]

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New report emphasises role for purpose-driven businesses

A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]

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students in seminar room

Solent University gets it right as PR students ‘meet the professionals’

Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]

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5 ways to avoid a celebrity PR blunder

Celebrity PR disasters come in many forms. The most recent is rather unusual as it involves a PR company appointing a current and very high profile politician to advise clients. The news that Ruth Davidson MSP, former leader of the Scottish Conservatives, had joined PR firm Tulchan brought rebukes from all sides. The PR industry’s […]

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