We create bespoke communications programmes for every client.
Every business owner has a unique business plan, vision and company culture; so we work to choose the ideal communication channels and platforms to get your message across. We craft your strategy to give you an edge; selecting the most sensible, cost effective platforms, techniques and tools, in addition to writing imaginative, intelligent copy.
Here’s the way we create a successful, consistent and creative strategy:
Identity – Every company needs a coherent identity and clear, deliverable positioning. We will help you create a narrative that presents your company in just the right way. From ensuring all marketing materials are consistent to engaging your employees with your values and aspirations, this is the core of every PR strategy.
Visibility – We get you seen in all the right places. We will select the right media to reach your target audiences and provide journalists with persuasive, creative content and the access they need to you and your team. We will also advise on the right media placement for your advertising and provide creative solutions for all your marketing communications if required.
Authority – We help our clients become an authoritative voice in their sector. Advertising and marketing can only go so far. Public relations captures your voice, personality and tells the reader why you are remarkable. By utilising earned media, whether that be editorial in publications, broadcast, online media or blogs, you can become a true voice in your sector. We also help you become publishers of your own content, allowing you to communicate direct to your audiences, without a media intermediary.
Responsiveness – True communications has always been a dialogue. Digital communication is developing the art of dialogue far beyond what we previously thought possible. We will give you tools and techniques to communicate with your customers, getting their feedback and enhancing interaction with your brand. The more obvious tool here is social media, but e-shots, market research and other concepts can be just as important. It all depends on what it right for you.
We can support your business whatever the size, working internationally where needed.