Packaging PR is one of our undoubted specialisations.
For too long, packaging has too often been seen as a problem.
At last, packaging is being recognised for the vital role it plays in preserving and protecting products throughout the supply chain from farm or factory to consumer and in reducing the real villain, food waste. Of course, packaging is also a vital component in the marketing mix, helping brands display themselves appealingly and convey vital health and safety information.
360 integrated PR has over 25 years’ experience at the sharp end of packaging PR, working with award-winning clients such as O-I and Graham Packaging in the materials section and Corporate Packaging in the machinery segment. Consequently, we have unrivalled contacts within the packaging, food and drink trade media and relationships with a broad variety of editorial, promotional and advertising teams.
Businesses in the packaging industry face a complex communications landscape, particularly given the Packaging Directive and other regulatory responsibilities. We work with and help our clients communicate with all these audiences:
- Pack manufacturers and converters
- Packer fillers
- Brand owners
- Design agencies
- Local authorities
- Recycling organisations
- Trade associations
We understand the unique issues facing the packaging industry. As a result, we are skilled at articulating how packaging is produced, used and treated once it has completed its task. This includes talking about sustainability, environmental impact and recycling, a key matter for all packaging manufacturers (See our Green PR page for more details).
Whether you are looking to raise awareness of your brand, communicate with stakeholders or work more effectively with your employees, 360 can provide support for all aspects of your communications, or select services, as required. We can also link you to designers and other influencers to help you extend your network.
If you would like to find out how 360 could support your communications strategy, give us a call on 02381 845025.