While Hampshire Fire and Rescue arranged the logistics, 360 orchestrated the messaging and presentations and invitations for the national launch of Project Pictogram at Beaulieu Motor Museum. The successful event was attended by many key target businesses, such as the Royal Mail, Transport for London and Stobart Group.
One key factor was securing the participation of Rachael Burton, whose husband had been killed on the M27 one year before the campaign launch. We were able to work sensitively with her solicitors, Irwin Mitchell, to outline the initiative to Rachael and she agreed to support the launch. Her statement at the presentation moved many in the audience and she undertook interviews with ITV and BBC News, as well as participating in a media photocall.
- Project Pictogram went national and big brands, such as Argos, the RAC and Veolia, got involved.
- The social media campaign and #Projectpictogram generated international enquiries from as far away as Australia!
- As a result of the event, Project Pictogram gained coverage from both regional and national business media, including interviews and packages on BBC South, ITV Meridian and Wave 105 and a double page spread in the Daily Echo.