Project Pictogram

Project Pictogram is a community and business led road safety initiative that looks to make our roads a safer and more pleasant place to be by influencing driver behaviour.

The Project Pictogram initiative introduces five free-to-use industry standard pictograms, representing the key factors that cause fatalities and injuries on our roads, which can be applied to literature, packaging and business fleet vehicles as daily on-road reminders to all drivers to drive safely. Targeting business and fleet drivers, the initiative sold itself as a profit protection, employee engagement and CSR tool.

Our campaign involved engaging mainstream and social media influencers through LinkedIn and Twitter in the build up to a national launch event. We also worked with a wide range of road safety organisations to promote the scheme to their members.

While Hampshire Fire and Rescue arranged the logistics, 360 orchestrated the messaging and presentations and invitations for the national launch of Project Pictogram at Beaulieu Motor Museum. The successful event was attended by many key target businesses, such as the Royal Mail, Transport for London and Stobart Group.

One key factor was securing the participation of Rachael Burton, whose husband had been killed on the M27 one year before the campaign launch. We were able to work sensitively with her solicitors, Irwin Mitchell, to outline the initiative to Rachael and she agreed to support the launch. Her statement at the presentation moved many in the audience and she undertook interviews with ITV and BBC News, as well as participating in a media photocall.

  • Project Pictogram went national and big brands, such as Argos, the RAC and Veolia, got involved.
  • The social media campaign and #Projectpictogram generated international enquiries from as far away as Australia!
  • As a result of the event, Project Pictogram gained coverage from both regional and national business media, including interviews and packages on BBC South, ITV Meridian and Wave 105 and a double page spread in the Daily Echo.

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Whether your organisation is a multi-national, SME, start-up or charity, Philip Tutt’s public relations skills will help protect and enhance its reputation if you have a burning desire to improve society. Fill out the enquiry form below to see how Philip can help you…

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