When City Bridge Dental came to us, they looked like any other dentist.
We got under the skin of City Bridge Dental and its staff through a series of staff focus groups. We distilled the core values of the practice into the simple phrase “Protect, Enhance, Restore”.
Our regional advertising campaign used eye-catching pictures, shedding the clinical dental imagery for something more memorable and approachable. Editorial and advertorial placements highlighted the specialist nature of the practice and its investments in advanced treatment options.
We subsequently developed this campaign to focus on dental care as part of a healthy lifestyle incorporating sponsorship of Winchester Criterium and Cyclefest.
The campaign bought in a great number of new patients and developed the clinic’s reputation with consumers and in the industry. After four years, the owners successfully sold the business to the UK’s fastest growing national private dental group, retaining operational control of the Winchester clinic.