Social media has changed the communications landscape forever. It offers businesses a means to engage with their stakeholders and the wider public directly and promote themselves – unmediated by any third-party publisher.
However, many businesses still find it challenging to use social media platforms effectively to communicate and achieve their aims.
Vast choice of social media
That’s because, as social media has become an accepted and integral aspect of daily life, the number of channels available to browse is increasing rapidly. Audiences are becoming fragmented and harder to reach, hemmed in on all sides by social noise from brands, businesses and media outlets.
More than ever before, it is vital that your business is strategic in its approach to social media. Choosing the right channels is one key element in your strategy. And to do that, you have to understand each channel’s particular niche, what it does well and where it struggles to deliver.
There is a mass of data on the different social media platforms available on this blog from Broadband Search, including a useful overview of the social media scene in China.
Over the past couple of years, we’ve written a series of blog posts to set out clearly the pros and cons of many of the most popular social media platforms. In this blog, we’ve collected them together in one place to make them easy to browse. Click the links below to hear our insight on each platform.
Should your business have a…? blog series
Like our blogs? Let us know by tweeting @360integratedpr your thoughts and feedback. Similarly, if you would like us to consider another, more specialist social media channel, just get in touch and we’ll add a new review to the series.