Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

Just select a topic and click on the search icon to find what you’re looking for.

A photo from the Age UK Mid Hampshire Launch

360 helps Age UK Mid Hampshire launch

We love being in at the start of something special. In December 2015, 360 integrated PR helped orchestrate the launch of a new charity, Age UK Mid Hampshire. The charity’s CEO approached us for advice on how best to launch the new organisation, which was formed by the merger of Age UK Winchester and Age […]

Read more

An african mother plays with her baby during a Lullaby Africa Baby Bonding session

How we helped Lullaby Africa sing

One of the most rewarding things about being in the communications business is that, from time to time, you get the opportunity to help a totally new company find its feet and establish a market position. That’s especially satisfying when the company concerned is a charity. We have been fortunate recently to devote some of our […]

Read more

Cyclists cross the finish line at Winchester Criterium 2016 - the branded banners show an example of local event sponsorship

3 tips for choosing the perfect Event Sponsorship opportunity

When you’re a local business targeting customers in a tight geographic territory, networking and being seen out and about in the community is key. That’s why it is vital to keep an eye open for opportunities, such as event sponsorship, which might raise your profile amongst those who count and change their perceptions of you. Easier […]

Read more

Hampshire Family Law logo

We get Hampshire Family Law moving with new website

It is always great to help a business get off the ground and we were pleased to get new legal firm, Hampshire Family Law, up and running with a brand new user friendly website! Hampshire Family Law is a cooperative between four experience family law barristers who offer a fixed cost, direct access to the law […]

Read more

What is the value of a Facebook like?

One of the greatest things about digital marketing is that it’s measurable. Therefore, it’s no surprise that the ‘big data’ addicts among us want to put a value on our social media presence. If you’re looking for a ballpark figure indicating how much a Facebook like is worth in potential sales terms, there are several tools […]

Read more

Philip presents a presentation on PR at Winchester BID

Presentation links PR success to business strategy

What happens when you get 20 small business owners in a room and talk to them about the power of PR? That’s what 360 integrated PR partner Philip Tutt was keen to explore when he presented at a networking evening organised by Winchester BID on 22 January 2015. There was a genuine interest in how […]

Read more