One of the key assets of a PR person is enthusiasm for the client. Companies want consultants who will push them to the fore persuasively; someone else will always have another great story the journalist could cover instead. So, it’s understandable if sometimes that enthusiasm totters over into hyperbole. As news providers, we guard against […]
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Entering an industry award is a great way to improve relationships with all your stakeholders and boost employee engagement. However, the difference between winning and losing often depends on the quality of the entry. This blog gives five tips to help you craft award-winning entries. Follow the judges’ criteria We’re sorry to have to say […]
Last week, one of our clients, O-I, won two of its most prestigious industry awards, based on submissions crafted for the judges by 360 integrated PR. It got us thinking about why entering and, above all, winning industry awards provide such great value for money for companies, as part of an integrated marketing and communications […]
The great thing about social media is that it gives companies, big and small, a fantastic, low-cost way to find an audience you might not have reached otherwise. Well-managed channels, when approached with a strategic mind, have the capability to raise your profile, enable you to network with others, drive traffic to your website and, […]
“Two new lifestyle magazines in print? That’s SO Winchester!” Yes, amidst all the predictions of the death of print, the UK’s first and best capital has seen the launch of two glossy city magazines within the last two years. The ‘Winchester Magazine’, now at issue 6, has recently been joined by ‘Winchester Resident’, brainchild of […]
Helen Titchener is free. Even the most ‘The Archers’-phobic reader of this blog must have felt some sense of relief that a storyline carefully developed for over three years has come to, at this point at least, a happy ending. The issue of emotional coercion and abuse has been aired very publicly and cathartically for […]
After a busy time helping Hampshire Family Law and City Bridge Dental (coming later this year) create a new online presence, we thought it was time to give our own website a new lick of paint! We are proud to introduce our fantastic new look website. Built from the ground up on WordPress, we worked […]
How can modern communications help you grow your business? This is the question our partner, Philip Tutt, will be answering as guest speaker at the next Hampshire Chamber of Commerce Networking lunch on 9th June. In this world of social media, blogs, rolling news and citizen journalism, it’s essential for organisations to engage in a […]
Every now and again, a project comes along that has the potential to make a real benefit to people’s lives. Project Pictogram, a new road safety initiative created for business, was one of these jobs. Project Pictogram introduces five new industry standard pictograms to represent the key factors that cause fatalities and injuries on our […]