Walkers Crisps has become the latest famous brand to suffer from the curse of Twitter. And, in the case of Walkers Wave, it’s self-inflicted. The concept sounded great. Tweet a selfie to Walkers Crisps and they’d post a video montage of Gary Lineker holding your portrait. However, what sounded a surefire winner was sabotaged by […]
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We’ve been asked for a beginner’s guide, so here is a very quick introduction to public relations for SMEs. There is much misapprehension about PR – public relations. Often, we hear business owners saying, “We don’t do PR”. Yes, they do. The Chartered Institute of Public Relations defines PR like this: Public Relations is about […]
Whatever the size and nature of your business, defining your organisation’s tone of voice is essential to communicating effectively. Some do it brilliantly. Here in Winchester, for all his troubles, restaurateur Miff Kayam was a great communicator. Michelle Walker, who has recently moved on from her post as Director of Hat Fair, has also developed […]
Nine months after the tightest referendum in UK political history (admittedly, we’ve only had three covering the whole kingdom) the government has invoked Article 50 and formally told its partners that the UK is to withdraw from the European Union. What should business do now? “Brexit? That’s just for big firms, it won’t affect me.” […]
Too often, packaging gets a bad press. If you were to believe the headlines, you might think that packaging was the major cause of waste across the UK when it actually prevents more waste than it causes. According to WRAP, the waste and recycling charity, UK households produce 28 million tonnes of waste a year, […]
I recently wrote quite a long piece about the changing face of regional media and whether print might have more of a future than we sometimes give it credit for. In the light of this, some readers have asked what they should bear in mind when considering local media from either an advertising or editorial […]
Whatever your profession, it’s one of life’s privileges to speak to the next generation of practitioners. I had my chance yesterday, when the PR Student committee at Southampton Solent University organised a ‘Meet the Professionals’ networking evening for us old stagers to share some experiences with marketing and PR students. As usual, the wildly diverse […]
Happy New Year! Are you filled with zeal to grow your business this year? Check out our list of necessary PR-related activities and initiatives to start your year on the right foot Prepare or review your business and communications plan The saying goes that you can do anything if you set your mind to it, […]
Getting the right balance between all elements in the marketing communications mix can be a headache for SMEs. Most brand owners understand the need to take all consumer touch points into account when telling their story, but a recent report from the Nielsen consultancy indicates one aspect is consistently underestimated. The report, Packaging Sells, highlights […]