In the past few years, social media has become an essential communications tool for businesses who want to engage directly with their fans and potential customers. One of the questions we get asked all the time is ‘Should my business be on X social media channel?’. This question is more complex than it might first appear. […]
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When I started to think about this blog, it was the potential trials and tribulations that Brexit might bring to the British kitchens industry that I mused upon at first. That was before I picked up a discarded copy of the Süddeutsche Zeitung at Munich Airport on 13 July and was greeted by the news […]
A few years ago, businesses were falling over themselves to add Corporate Social Responsibility (CSR) activities to their portfolio. CSR reports became a common adjunct to the corporate financial reports companies produced. Yet the antecedents of modern CSR lay further back than people might suspect. Katsoulakos et al (2004) commented on the 18th century philanthropists, […]
Walkers Crisps has become the latest famous brand to suffer from the curse of Twitter. And, in the case of Walkers Wave, it’s self-inflicted. The concept sounded great. Tweet a selfie to Walkers Crisps and they’d post a video montage of Gary Lineker holding your portrait. However, what sounded a surefire winner was sabotaged by […]
We’ve been asked for a beginner’s guide, so here is a very quick introduction to public relations for SMEs. There is much misapprehension about PR – public relations. Often, we hear business owners saying, “We don’t do PR”. Yes, they do. The Chartered Institute of Public Relations defines PR like this: Public Relations is about […]
Whatever the size and nature of your business, defining your organisation’s tone of voice is essential to communicating effectively. Some do it brilliantly. Here in Winchester, for all his troubles, restaurateur Miff Kayam was a great communicator. Michelle Walker, who has recently moved on from her post as Director of Hat Fair, has also developed […]
Nine months after the tightest referendum in UK political history (admittedly, we’ve only had three covering the whole kingdom) the government has invoked Article 50 and formally told its partners that the UK is to withdraw from the European Union. What should business do now? “Brexit? That’s just for big firms, it won’t affect me.” […]
Too often, packaging gets a bad press. If you were to believe the headlines, you might think that packaging was the major cause of waste across the UK when it actually prevents more waste than it causes. According to WRAP, the waste and recycling charity, UK households produce 28 million tonnes of waste a year, […]
I recently wrote quite a long piece about the changing face of regional media and whether print might have more of a future than we sometimes give it credit for. In the light of this, some readers have asked what they should bear in mind when considering local media from either an advertising or editorial […]