Looking at and talking to colleagues in larger consultancies, it’s clear that the pressure on in-house and agency teams is growing. Redundancies and recruitment freezes are everywhere just at the time when our clients need more advice and positive coverage than ever. Perhaps it’s time for bigger agencies to work more flexibly with their smaller […]
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We know businesses that market themselves through a recession come out stronger and faster, but only if that marketing is embraced by the audience and builds brand appeal. So, this year above all. Be honest with yourself; decide what makes your product or service stand out from the crowd. If you can’t think of anything, […]