Here’s a tip which you can all apply to your businesses, however large or small they are. When I was starting out in business to business PR, I was handed an article by my boss entitled ’12 good stories a year’. It was a case study about how a company had transformed its fortunes through […]
We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.
Just select a topic and click on the search icon to find what you’re looking for.
The recent hoo-haa about John Galliano proves once again the dangers of celebrity PR deals (or celebrity employee deals in his case). Can celebrities help your campaign? Yes, celebrities can bring value to your communications; yes, they can help you access different media and levels of coverage which might otherwise be blocked off. But before […]
The weekend’s deaths of two racehorses at Newbury brought into stark reality the importance of knowing exactly where underground cables are buried. It seems to have been a terrible illustration of the dangers of penetrating the soil with any tool (even an aerator) without knowing what lies beneath.One of our new projects is to bring […]
It’s been Silly Season in the media, which is why perhaps the plastics lobby has been able to persuade magazine to run a page in its August issue defending the industry over BPA (bisphenol A). Certainly, the article reads like a concerted campaign to deflect attention away from the potential health risks of using the […]
I sense that new Code of Conduct on sustainability unfortunately confirms that the retail sector is still trying to have it both ways – persuade us that they are all in favour of the green agenda without actually doing anything which will cause consumers to change their behaviour (and consequently, just maybe, affect the retailers profits). […]
Following on from last week’s blog post on the power of social media, another excellent example has caught our eye. This short advert, created for (SSRP) to encourage people to always wear a seatbelt, has received over 260,000 hits on YouTube from a total of 89 countries – all this is just 2 weeks. The pulling […]
Any doubts you may still have about the power of social media, such as Facebook, Bebo and Twitter, should be dispelled with the success of a recent online protest. Nearly 4,000 people joined a Facebook group to protest at billboard advertising for a dating service which encouraged extra-marital affairs. Over a very few days, they […]
At last, recycling is to be encouraged not delivered under threat of criminality. George Osborne’s announcement took me back nearly 20 years, to when I was PR adviser to the first attempt to incentivise better recycling practice through supermarket vouchers. The scheme envisaged trailers in car parks, staffed by people endlessly sorting the rubbish shoppers […]
Today’s news that 6 US baby bottle makers are finally to remove bisphenol A (BPA) from their plastic bottles is belated, but welcome, recognition of the widespread public concern about the effects of this chemical on infant health. While I declare an interest as the UK spokesman of the world’s leading glassmaker, I have to […]