Parkside School, a high achieving preparatory school for boys in Surrey, recognised a need to update its image to compete for a diminishing pool of children in difficult market conditions. 360 managed the school’s communications for several years.
What we did for them
360 created a new, professional identity for the school and complemented this with a fresh approach to its marketing materials in terms of prospectus, new entrant pack, parental communications, website copy, print and digital advertising.
We segmented the three entry points – co-educational nursery, pre-prep and prep – using different creative themes which linked to form a whole school ethos.
This was supported by media relations and advertorials to promote the school’s reputation as being a place where boys could thrive.
Results
- Over a two-year period, Parkside exceeded its target of 290 pupils by enrolling an additional 25 pupils, generating considerable future income for investment in the school.