360 integrated PR has delivered a wide range of public relations and communications support to O-I, the world’s leading glassmaker.
Philip, our partner, has been working with O-I for thirty years.
What we do for them
Over the years, we’ve constantly adapted O-I Glass’s communications strategy, to support the changing needs of the organisation.
We’ve managed PR and external communications for O-I UK, leading reputation management, media relations and crafting internal communications.
We also play a role in wider European communications. We provide strategic counsel on a variety of issues and, for three years, oversaw O-I’s extensive network of European public relations agencies. We created a training programme for the company’s internal communications coordinators and led the PR training of staff in 11 European countries via Microsoft Teams. We are currently handling the UK launch of a new premium and sustainable glass bottle collection for the spirits industry.
360 provides copywriting expertise for O-I Europe’s internal communication and employee engagement activities, ensuring consistency of message and style. This includes internal newsletters, content for employee websites and supporting the management of O-I’s highly commended employee award scheme.
We have also provided marketing support in terms of UK literature production, advertising creative and planning and consumer recycling communications.
Results
- 360’s strategic advice helped O-I Glass establish and maintain a European network of PR agencies across 11 countries
- Our reputation management activities have installed O-I personnel on influential media discussion panels and trade bodies
- O-I’s media relations has had a direct impact on the major expansion of lightweight glass packaging in the UK ales sector
- Our creative services have been at the heart of O-I’s winning entry submissions to industry awards in glass, packaging design and sustainability