360 integrated PR delivers a wide range of public relations and communications support to O-I, the world’s leading glassmaker.
Philip, our partner, has been working with O-I for over 25 years.
What we did for them
Over the years, we’ve constantly adapted O-I’s communications strategy, to support the changing needs of the organisation.
We now manage PR and external communications for O-I UK, leading reputation management, media relations and helping coordinate internal communications.
We also play a role in wider European communications, providing strategic counsel on a variety of issues and helping O-I manage its extensive network of European agencies.
360 coordinates O-I Europe’s internal communication and employee engagement activities, ensuring consistency of message and style. This includes copywriting and creating internal newsletters, content for employee websites and supporting the management of O-I’s highly commended employee award scheme.
Over the years, we have also provided marketing support in terms of UK literature production, advertising creative and planning and consumer recycling communications.
Results
- 360’s strategic advice helped O-I establish and maintain a European network of PR agencies across 11 countries
- Our reputation management activities have installed O-I personnel on influential media discussion panels and trade bodies
- O-I’s media relations has had a direct impact on the major expansion of lightweight glass packaging in the UK ales sector