O-I Glass

360 integrated PR has delivered a wide range of public relations and communications support to O-I, the world’s leading glassmaker.

Philip, our partner, has been working with O-I for thirty years.

What we do for them

Over the years, we’ve constantly adapted O-I Glass’s communications strategy, to support the changing needs of the organisation.

We’ve managed PR and external communications for O-I UK, leading reputation management, media relations and crafting internal communications.

We also play a role in wider European communications. We provide strategic counsel on a variety of issues and, for three years, oversaw O-I’s extensive network of European public relations agencies. We created a training programme for the company’s internal communications coordinators and led the PR training of staff in 11 European countries via Microsoft Teams. We are currently handling the UK launch of a new premium and sustainable glass bottle collection for the spirits industry.

360 provides copywriting expertise for O-I Europe’s internal communication and employee engagement activities, ensuring consistency of message and style. This includes  internal newsletters, content for employee websites and supporting the management of O-I’s highly commended employee award scheme.

We have also provided marketing support in terms of UK literature production, advertising creative and planning and consumer recycling communications.


  • 360’s strategic advice helped O-I Glass establish and maintain a European network of PR agencies across 11 countries
  • Our reputation management activities have installed O-I personnel on influential media discussion panels and trade bodies
  • O-I’s media relations has had a direct impact on the major expansion of lightweight glass packaging in the UK ales sector
  • Our creative services have been at the heart of O-I’s winning entry submissions to industry awards in glass, packaging design and sustainability
  • “360 has worked with O-I for many years and the team has never lost its enthusiasm or creativity. They have helped us win awards and develop our business, becoming and integral part of our UK operation in the process. Their knowledge of our business environment means that they are able to take on media projects with minimal briefing, and deliver great results.”

    Paul McLavin, Key Account Director, O-I Glass Limited

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