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O-I

360 integrated PR delivers a wide range of public relations and communications support to O-I, the world’s leading glassmaker.

Philip, our partner, has been working with O-I for over 25 years.

What we did for them

Over the years, we’ve constantly adapted O-I’s communications strategy, to support the changing needs of the organisation.

We now manage PR and external communications for O-I UK, leading reputation management, media relations and helping coordinate internal communications.

We also play a role in wider European communications, providing strategic counsel on a variety of issues and helping O-I manage its extensive network of European agencies.

360 coordinates O-I Europe’s internal communication and employee engagement activities, ensuring consistency of message and style. This includes copywriting and creating internal newsletters, content for employee websites and supporting the management of O-I’s highly commended employee award scheme.

Over the years, we have also provided marketing support in terms of UK literature production, advertising creative and planning and consumer recycling communications.

Results

  • 360’s strategic advice helped O-I establish and maintain a European network of PR agencies across 11 countries
  • Our reputation management activities have installed O-I personnel on influential media discussion panels and trade bodies
  • O-I’s media relations has had a direct impact on the major expansion of lightweight glass packaging in the UK ales sector
  • “360 has worked with O-I for many years and the team has never lost its enthusiasm or creativity. They have helped us win awards and develop our business, becoming and integral part of our UK operation in the process. Their knowledge of our business environment means that they are able to take on media projects with minimal briefing, and deliver great results.”

    Paul McLavin, Marketing and New Business Development Leader, O-I UK

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