This independent charity tackles homelessness by providing accommodation, job opportunities and support to people in Hampshire. It houses 31 formerly homeless people in its Winchester facility and several more in ‘moving on’ flats. Residents, known as companions, learn valuable work skills by running the charity’s three retail stores and its collection and distribution services and by maintaining the centre.
What we do for them
Emmaus Hampshire briefed us to improve the charity’s media presence and public profile to:
- drive donations of furniture and other goods to the stores
- improve customer footfall at its stores
- generate a wider volunteer pool
- facilitate easier planning discussions
The charity generates many stories and news content through unusual donations, the work of its volunteers and the success it has equipping formerly homeless people for independent living. We place stories with media sources and recommend other pieces of content for Emmaus Hampshire’s social media feeds. We also identify and exploit other PR opportunities, such as awards and special events and by providing expert, topical comment on homeless issues.
We have raised the charity’s profile by securing 10 story placements in local media – including 3 features in local lifestyle magazines – during the first 8 months.
In one specific instance, we proposed one of the charity’s volunteers to switch on the Winchester Christmas Lights in November 2018. The weekend after the switch-on and associated media coverage saw the busiest ever trading in the Winchester store.
Coverage from a ‘fake or fortune’ story about a potential Romano Mussolini painting placed in local media also directly resulted in around £1,000 worth of art sales for the charity.