Exeter kitchen designer, Bradbury’s, turned to us to develop an integrated marketing communications programme because they had seen our work for their major supplier, ALNO UK.
Over the next 9 years, we helped Bradbury’s become Devon’s leading fitted kitchen specialist.
What we did for them
Over our 9 year relationship, we crafted and sustained an integrated communications strategy for Bradbury’s. Creating and recreating their identity over the years, we maintained a long-term brand-building campaign involving advertisement, paid and earned media. We understood that they required consistent messaging rather than ‘flashy’ stunts.
Our strategic plan consisted of:
- Redesigning, building and maintaining their website
- Creating stylish marketing materials with consistent branding
- Build their personality as Devon’s most exclusive kitchen showroom
- Advertising regularly in local media to generate appropriate sales leads
- Establishing Bradburys as a specialist in their field by creating case studies, specialist comment and features for regional media
- When the company expanded into Bristol, we provided strategic advice and coordinated the launch campaign
Results
We helped Bradbury’s become Devon’s leading fitted kitchen specialist, boosting showroom traffic and sales.
- Website overhaul boosted traffic to site, which positively impacted on sales.
- Strong relationships with regional media led to quarterly interior advice columns bylined by Bradburys and regular case studies, establishing Bradburys as an expert in the field
- As a result of widespread coverage, three orders of their new Stoneham kitchen brand were ordered before the showroom was complete. One customer spent over £55,000!