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Which social media platform is best for your business?

Social media has changed the communications landscape forever. It offers businesses a means to engage with their stakeholders and the wider public directly and promote themselves – unmediated by any third-party publisher. However, many businesses still find it challenging to use social media platforms effectively to communicate and achieve their aims. Vast choice of social […]

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Should your business use LinkedIn?

What is LinkedIn? LinkedIn is a social media platform and app aimed at business and employment. It’s primary purpose is to be a professional networking tool and user profiles act as an enhanced online CV. It also offers a range of job advertisement tools, online learning tools and LinkedIn Groups. This blend of professional- and […]

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Should your business have a YouTube channel?

What is YouTube? YouTube is the biggest video hosting and streaming platform and the second most popular site in the world according to Alexa Internet. It allows users to upload, view, share and interact with video content. YouTube is owned by Google and its content is integrated into Google searches. While some assume that Youtube […]

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Should your business use Pinterest?

What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]

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What makes an ‘engaging’ social media channel?

As business social media becomes standard practice, many businesses are now faced with the prospect of maintaining their online presence with regular content and interaction. For some, this is easier said than done. Organic social media posts provide a means of delivering a message to your followers (and beyond), unhindered by all but the wordcount […]

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How working with social influencers can enhance your brand

When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]

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Seven steps to help businesses deal with online criticism

Many businesses are uncomfortable dealing with social media, where customers can write very public, often permanent, online criticism and reviews. Should you respond to the reviews and, if you do, how do you protect your reputation and not lend authority to unjust complaints? Responding to criticism is a delicate art, so here’s our step-by-step guide […]

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Is social media really important to or useful for your business?

Social media has changed the communications landscape forever, offering businesses a means to distribute their own messages and content and interact directly with customers. With all the implicit power that comes with this, it can be tempting to believe that social media can be the solutions to all your communications woes. After all, social media […]

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