Should your business use Pinterest?

What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]

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What makes an ‘engaging’ social media channel?

As business social media becomes standard practice, many businesses are now faced with the prospect of maintaining their online presence with regular content and interaction. For some, this is easier said than done. Organic social media posts provide a means of delivering a message to your followers (and beyond), unhindered by all but the wordcount […]

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How working with social influencers can enhance your brand

When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]

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Seven steps to help businesses deal with online criticism

Many businesses are uncomfortable dealing with social media, where customers can write very public, often permanent, online criticism and reviews. Should you respond to the reviews and, if you do, how do you protect your reputation and not lend authority to unjust complaints? Responding to criticism is a delicate art, so here’s our step-by-step guide […]

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Is social media really important to or useful for your business?

Social media has changed the communications landscape forever, offering businesses a means to distribute their own messages and content and interact directly with customers. With all the implicit power that comes with this, it can be tempting to believe that social media can be the solutions to all your communications woes. After all, social media […]

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What can PR professionals learn from 2017’s Christmas promotional campaigns?

Since the beginnings of commercial television, businesses have been using advertisements to capitalise on the Christmas holiday to promote themselves and their products. However, in the past ten years, the festive advertising landscape has transformed. Rather than just providing a vehicle to sell products or explicitly promote brand values or attributes, the fashion is for […]

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Should my business have a Houzz?

What is Houzz? Launched in 2009, Houzz is a burgeoning online community centred around architecture, interior design, decorating, landscape and home improvement. Unlike other home improvement websites such ‘House and Garden’ or ‘Grand Designs’, Houzz borrows elements from Pinterest, Facebook and traditional blogs to make a distinctive, house-focused social media website. Houzz has many features and […]

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Should your business have an Instagram account?

What is Instagram? Instagram is an image-based, photo-sharing social media platform. The platform allows users to upload photos and short videos, which can be altered with filters, annotations and emojiis. Launched in October 2010, Instagram rapidly rose in popularity and it is now the third biggest social media platform in the world. The platform was […]

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