doors show value of PR consultant

Five reasons to hire a professional PR consultant for your growing business

Growing SMEs may think hiring a PR consultant is an unaffordable luxury. But there are many reasons why getting an outside perspective on your communications is not only helpful, but vital to the company’s continued success. An experienced and professional PR consultant (such as a member of the CIPR or PRCA) will do far more […]

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Brewdog bar at night

What can we learn from the staff open letter to Brewdog?

Last week’s open letter from (over) 60 former Brewdog employees was hard to read. It was heartfelt and generated a lot of supportive comment on social media. Brewdog’s co-founder James Watt responded originally by suggesting staff write a counter letter, before realising that addressing what they had to say might be a more profitable approach […]

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pr workshop poster

New PR workshop – How to craft a purposeful public relations plan

We are thrilled to launch our first online PR workshop. The first in what is destined to become a regular series. We start with “How to craft a purposeful public relations plan” on Thursday 8th July at 10 am. Each PR workshop lasts one and three quarter hours and features interactive teaching sessions and plenty […]

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picture of river with ESG written over it

Five questions to ask when communicating around ESG standards

Forget CSR, say the experts. The future of business communications is all about ESG. Investor relations professionals, private equity investors and fund managers are judging companies as much on their environmental, social and governance (ESG) standards as they are on financial performance. And what starts in investor relations inevitably draws in SMEs. In part that’s […]

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360 proves Soundbite offers more than soundbites

We are thrilled to have helped reposition Winchester-based corporate events company Soundbite to develop fresh impetus following the doldrums of lockdown. As a supplier of audio-visual services, Soundbite had an internationally famous client list like Epsom Derby, The Brits and Philips as well as many regional and local companies. However, the corporate events industry was […]

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right wrong sign public relations ethics

Public Relations ethics – just more spin from the spin doctors?

The first line of the 360 integrated PR website states we provide “ethically-focused reputation management and public relations”. Ethical? How do we justify that? I have recently finished reading ‘Public Relations Ethics – The Real-World Guide’ by PR expert and academics Trevor Morris and Simon Goldsworthy. I also had the privilege to chair a CIPR […]

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Communications and management enhance purpose-driven business

I was asked recently how a purpose-driven business leader can ensure employees support his or her vision. Whether you are a corporate CEO or the owner-manager of an SME, you might feel you have done all you can to make your company purpose-driven. But it’s just not happening. You’re frustrated that your employees ‘don’t get […]

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Christmas stockings on fireplace

Emmaus Hampshire supports ethical alternative to Black Friday

Buy Nothing New Day at Emmaus Hampshire boosts local economy through upcycled shopping    Homelessness charity, Emmaus Hampshire is calling on local people to ditch Black Friday and join others across the country to support the sustainable and affordable Buy Nothing New Day, held this year on 27 November.      In contrast to Black Friday, which sees […]

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nurses holding Christmas decorations

Blitz Your Christmas Baubles and support RHCH in Winchester

We all know Christmas 2020 will be different from the usual. Very few office parties for a start. For those in hospital over Christmas, it’s especially grim. That’s why 360 integrated PR is delighted to be able to support this campaign to brighten the Royal Hampshire County Hospital, organised by Winchester Magazine. Blitz your baubles […]

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