PR training checklist

PR training for home workers and microbusinesses

360 integrated PR has launched a new programme of PR training courses designed for microbusinesses and having or choosing to work from home. The programme is for PR novices and can be delivered remotely via video conferencing on Microsoft Teams or other platforms. It offers an introduction to a variety of PR and communications topics […]

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Sustainable packaging is not ‘business as usual’

Does the packaging industry fully understand its role in fighting the climate crisis with sustainable packaging? Not if my recent trip to the country’s biggest specialist trade exhibition, Packaging Innovations, is anything to go by. Far too many exhibitors still seemed to think that slapping the words ‘sustainable’ and ‘recyclable’ on their stand graphics meant […]

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New report emphasises role for purpose-driven businesses

A new report indicates that people around the world believe purpose-driven business can act as a positive force for change in society and are anxious for business to fulfil that role. The latest Edelman Trust Barometer has, as usual, a stack of interesting responses regarding levels of trust in the institutions of government, the media, […]

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Solent University gets it right as PR students ‘meet the professionals’

Yesterday, I attended an event organised by Solent University PR students. This provided students on public relations, advertising and marketing degree courses the opportunity to meet professionals in their disciplines. We are there to pass on some of the accumulated wisdom from our own experiences and answer students’ questions about how to take their first […]

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Lucy reflects on PR career start at 360

I feel inspired and motivated to pursue a PR career after my three-month internship at 360 integrated PR. In this short time, I have learnt so much and been treated like a valued member of the team. Graduating this summer with an English Literature degree, I had no prior knowledge of PR but was keen […]

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A taste of PR work experience leaves Ellie excited and optimistic

This summer, we have had the pleasure of hosting Ellie Ball, a work experience student taking a break from her studies at Cardiff University. Here is what Ellie thinks about working at 360 integrated PR. My fantastic two weeks work experience with 360 Integrated PR has come and gone in the blink of an eye. […]

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Six ways to get the best from your multinational communications network

Multinational communications – cross border not cross purposes Multinational communications represents one of the biggest issues faced by large companies. Corporate messaging can become diluted the further it moves from head office Different countries may not understand the nuance of the strategy A stream of different PR agencies or even in-house professionals can be difficult […]

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The words 'fake news' crossed out

Why we don’t talk about Fake News anymore

Fake News. It was the phrase on everyone’s lips. But no more. Journalists and communications professionals alike are junking the term. Why? Because it’s too simplistic. Fake news is whatever you think is fake, and we all have our natural biases. And who determines what’s fake when the facts themselves are in question? The alternative […]

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Cause-related marketing – dos and don’ts for SMEs

As brands try to ‘make a difference in the world’ and differentiate themselves from their competition, many turn to cause-related marketing for an answer. While cause-related marketing has many similarities with delivering purpose beyond profit, there are also significant differences. The former is entrenched in values, about consistency in the long term; purpose represents the […]

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