Five steps to help you become a thought leader

Clients often tell us they want to be seen as thought leaders. It’s one of those phrases which business people, and some public relations consultants, latch onto as a means of separating themselves from their competitors. But it’s not that easy. Here’s the 360 integrated PR guide to becoming a thought leader in your sector. […]

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Employer branding is crucial if manufacturing is to recruit the best talent

Tomorrow’s Engineers Week starts today and survey after survey spells out that manufacturing industry is struggling to recruit the best talent. The lure of tech, aerospace and automotive industries is strong; nearly 2/3 of graduate career seekers would prefer to work in those industries, according to the 2018 World’s Most Attractive Employer Survey from employer […]

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360 turns up the volume for Emmaus Hampshire

Emmaus Hampshire has appointed Winchester’s 360 integrated PR to highlight its unique response to the growing issue of homelessness in Hampshire. Emmaus Hampshire helps homeless return to independent living. The charity’s purpose-built community at Bar End, Winchester, provides homes to 33 formerly homeless people. All residents are known as ‘companions’ and give back to their […]

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Ben Stokes rear view on cricket pitch

PR lessons to help Ben Stokes repair his reputation

We have seen England and Durham cricketer, Ben Stokes cleared of affray today. In the view of the law, he is innocent. However, as was immediately be pointed out by Guardian journalist, Martha Kelner, he has a long battle ahead to restore his reputation. So, in PR terms, what should Team Stokes be saying to […]

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Four warnings for charities from the Oxfam crisis

The recent leadership and communications crisis at Oxfam initially saw the charity accused of covering up sexual misconduct in its Haitian operations, complaints which expanded to take in other Oxfam bases and more aid organisations. Sexual harassment, bullying and exploiting women is not, it seems, the preserve of business leaders and film moguls. Whether or […]

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Winchester at Christmas shows how shared values can improve city life

Places can have values. Marketing teams, charged with bringing shoppers and tourists into Britain’s regions, counties and cities, have long made claims for their particular locations – Glasgow Smiles Better, Incredinburgh. But values are different. They cannot be imposed by a snappy creative, they have to develop organically from within. Values are about recognising what […]

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Christmas Office Shut Down

We want our team to have a good break over Christmas and hope that you are taking some time to relax and reflect on the year just gone by and anticipate the year to come. So, the 360 integrated PR office will be closing from: 2.00 pm on Friday 22 December to 9.00 am on […]

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How to prepare for a media interview

A media interview can be a nerve-wracking experience for even the most experienced business people. However, confidence comes from careful preparation. The worst interviews generally occur when the interviewee is not comfortable because they have not prepared enough or are too confident in their own abilities, and feel they do not need to prepare. This […]

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