The words 'fake news' crossed out

Why we don’t talk about Fake News anymore

Fake News. It was the phrase on everyone’s lips. But no more. Journalists and communications professionals alike are junking the term. Why? Because it’s too simplistic. Fake news is whatever you think is fake, and we all have our natural biases. And who determines what’s fake when the facts themselves are in question? The alternative […]

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metal box with word painted in white

Cause-related marketing – dos and don’ts for SMEs

As brands try to ‘make a difference in the world’ and differentiate themselves from their competition, many turn to cause-related marketing for an answer. While cause-related marketing has many similarities with delivering purpose beyond profit, there are also significant differences. The former is entrenched in values, about consistency in the long term; purpose represents the […]

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