Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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Five steps to help you become a thought leader

Clients often tell us they want to be seen as thought leaders. It’s one of those phrases which business people, and some public relations consultants, latch onto as a means of separating themselves from their competitors. But it’s not that easy. Here’s the 360 integrated PR guide to becoming a thought leader in your sector. […]

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Employer branding is crucial if manufacturing is to recruit the best talent

Tomorrow’s Engineers Week starts today and survey after survey spells out that manufacturing industry is struggling to recruit the best talent. The lure of tech, aerospace and automotive industries is strong; nearly 2/3 of graduate career seekers would prefer to work in those industries, according to the 2018 World’s Most Attractive Employer Survey from employer […]

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360 turns up the volume for Emmaus Hampshire

Emmaus Hampshire has appointed Winchester’s 360 integrated PR to highlight its unique response to the growing issue of homelessness in Hampshire. Emmaus Hampshire helps homeless return to independent living. The charity’s purpose-built community at Bar End, Winchester, provides homes to 33 formerly homeless people. All residents are known as ‘companions’ and give back to their […]

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Ben Stokes rear view on cricket pitch

PR lessons to help Ben Stokes repair his reputation

We have seen England and Durham cricketer, Ben Stokes cleared of affray today. In the view of the law, he is innocent. However, as was immediately be pointed out by Guardian journalist, Martha Kelner, he has a long battle ahead to restore his reputation. So, in PR terms, what should Team Stokes be saying to […]

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Should your business use Pinterest?

What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]

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What makes an ‘engaging’ social media channel?

As business social media becomes standard practice, many businesses are now faced with the prospect of maintaining their online presence with regular content and interaction. For some, this is easier said than done. Organic social media posts provide a means of delivering a message to your followers (and beyond), unhindered by all but the wordcount […]

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How working with social influencers can enhance your brand

When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]

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