Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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360 turns up the volume for Emmaus Hampshire

Emmaus Hampshire has appointed Winchester’s 360 integrated PR to highlight its unique response to the growing issue of homelessness in Hampshire. Emmaus Hampshire helps homeless return to independent living. The charity’s purpose-built community at Bar End, Winchester, provides homes to 33 formerly homeless people. All residents are known as ‘companions’ and give back to their […]

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Ben Stokes rear view on cricket pitch

PR lessons to help Ben Stokes repair his reputation

We have seen England and Durham cricketer, Ben Stokes cleared of affray today. In the view of the law, he is innocent. However, as was immediately be pointed out by Guardian journalist, Martha Kelner, he has a long battle ahead to restore his reputation. So, in PR terms, what should Team Stokes be saying to […]

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Should your business use Pinterest?

What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]

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What makes an ‘engaging’ social media channel?

As business social media becomes standard practice, many businesses are now faced with the prospect of maintaining their online presence with regular content and interaction. For some, this is easier said than done. Organic social media posts provide a means of delivering a message to your followers (and beyond), unhindered by all but the wordcount […]

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How working with social influencers can enhance your brand

When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]

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Seven steps to help businesses deal with online criticism

Many businesses are uncomfortable dealing with social media, where customers can write very public, often permanent, online criticism and reviews. Should you respond to the reviews and, if you do, how do you protect your reputation and not lend authority to unjust complaints? Responding to criticism is a delicate art, so here’s our step-by-step guide […]

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Four warnings for charities from the Oxfam crisis

The recent leadership and communications crisis at Oxfam initially saw the charity accused of covering up sexual misconduct in its Haitian operations, complaints which expanded to take in other Oxfam bases and more aid organisations. Sexual harassment, bullying and exploiting women is not, it seems, the preserve of business leaders and film moguls. Whether or […]

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Is social media really important to or useful for your business?

Social media has changed the communications landscape forever, offering businesses a means to distribute their own messages and content and interact directly with customers. With all the implicit power that comes with this, it can be tempting to believe that social media can be the solutions to all your communications woes. After all, social media […]

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