Good public relations means living values as well as communicating them. That’s why we decided to test our sustainability credentials by taking part in the NUS Green Impact scheme for the first time this year. The scheme, run by the NUS for Winchester City Council, encourages businesses throughout the district to make meaningful changes in […]
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Clients often tell us they want to be seen as thought leaders. It’s one of those phrases which business people, and some public relations consultants, latch onto as a means of separating themselves from their competitors. But it’s not that easy. Here’s the 360 integrated PR guide to becoming a thought leader in your sector. […]
Tomorrow’s Engineers Week starts today and survey after survey spells out that manufacturing industry is struggling to recruit the best talent. The lure of tech, aerospace and automotive industries is strong; nearly 2/3 of graduate career seekers would prefer to work in those industries, according to the 2018 World’s Most Attractive Employer Survey from employer […]
Emmaus Hampshire has appointed Winchester’s 360 integrated PR to highlight its unique response to the growing issue of homelessness in Hampshire. Emmaus Hampshire helps homeless return to independent living. The charity’s purpose-built community at Bar End, Winchester, provides homes to 33 formerly homeless people. All residents are known as ‘companions’ and give back to their […]
We have seen England and Durham cricketer, Ben Stokes cleared of affray today. In the view of the law, he is innocent. However, as was immediately be pointed out by Guardian journalist, Martha Kelner, he has a long battle ahead to restore his reputation. So, in PR terms, what should Team Stokes be saying to […]
What is Pinterest? Created in March 2010, Pinterest is a web and mobile application that facilitates the discovery and collection of images, webpages, GIFs and videos. Acting as an online pinboard, it allows users to ‘Pin’ content from other websites, saving the URL and images accompanying it. Users of the site can organise their ‘Pins’ […]
Never before has a simple bath bomb caused so many ripples. Brouhaha about the Lush ‘police spies’ campaign has raised significant issues of how far business organisations should use ethics and social justice campaigning as part of their reputational strategy. The ostensible aim of the campaign is to persuade shoppers to write to the Home […]
As business social media becomes standard practice, many businesses are now faced with the prospect of maintaining their online presence with regular content and interaction. For some, this is easier said than done. Organic social media posts provide a means of delivering a message to your followers (and beyond), unhindered by all but the wordcount […]
When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]