Blog

We’re in the news business and the opinion business. On our blog, you will find our own news and considered opinions on the key issues in strategic communications.

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How working with social influencers can enhance your brand

When it comes to promoting your business through social media, it can sometimes be easy to get trapped into thinking that developing your own channels is the only way to get anything done. However, there is another way to reach a wider audience. Social influencers are individuals or collectives who hold large online followings. Traditionally, […]

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Seven steps to help businesses deal with online criticism

Many businesses are uncomfortable dealing with social media, where customers can write very public, often permanent, online criticism and reviews. Should you respond to the reviews and, if you do, how do you protect your reputation and not lend authority to unjust complaints? Responding to criticism is a delicate art, so here’s our step-by-step guide […]

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Four warnings for charities from the Oxfam crisis

The recent leadership and communications crisis at Oxfam initially saw the charity accused of covering up sexual misconduct in its Haitian operations, complaints which expanded to take in other Oxfam bases and more aid organisations. Sexual harassment, bullying and exploiting women is not, it seems, the preserve of business leaders and film moguls. Whether or […]

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Is social media really important to or useful for your business?

Social media has changed the communications landscape forever, offering businesses a means to distribute their own messages and content and interact directly with customers. With all the implicit power that comes with this, it can be tempting to believe that social media can be the solutions to all your communications woes. After all, social media […]

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Winchester at Christmas shows how shared values can improve city life

Places can have values. Marketing teams, charged with bringing shoppers and tourists into Britain’s regions, counties and cities, have long made claims for their particular locations – Glasgow Smiles Better, Incredinburgh. But values are different. They cannot be imposed by a snappy creative, they have to develop organically from within. Values are about recognising what […]

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What can PR professionals learn from 2017’s Christmas promotional campaigns?

Since the beginnings of commercial television, businesses have been using advertisements to capitalise on the Christmas holiday to promote themselves and their products. However, in the past ten years, the festive advertising landscape has transformed. Rather than just providing a vehicle to sell products or explicitly promote brand values or attributes, the fashion is for […]

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Should my business have a Houzz?

What is Houzz? Launched in 2009, Houzz is a burgeoning online community centred around architecture, interior design, decorating, landscape and home improvement. Unlike other home improvement websites such ‘House and Garden’ or ‘Grand Designs’, Houzz borrows elements from Pinterest, Facebook and traditional blogs to make a distinctive, house-focused social media website. Houzz has many features and […]

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Christmas Office Shut Down

We want our team to have a good break over Christmas and hope that you are taking some time to relax and reflect on the year just gone by and anticipate the year to come. So, the 360 integrated PR office will be closing from: 2.00 pm on Friday 22 December to 9.00 am on […]

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How to prepare for a media interview

A media interview can be a nerve-wracking experience for even the most experienced business people. However, confidence comes from careful preparation. The worst interviews generally occur when the interviewee is not comfortable because they have not prepared enough or are too confident in their own abilities, and feel they do not need to prepare. This […]

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